
Game Guru
In DevelopmentDubai, UAE
A 10,000+ sq ft food hall, board game library and retail store for about 500 guests, built as an anchor tenant for malls and lifestyle developments.
Social Gaming & Food Hall Destination
See the project: Game GuruF&B strategy & development advisory
We help developers and landlords turn F&B spaces into stronger commercial assets through strategic planning, the right concepts and hands-on hospitality expertise.
Who we work with
From residential communities to mixed-use destinations, we help developers and landlords choose F&B that operators can make money in: tenants who stay, units that remain let and places people come back to.

Creating neighbourhood destinations that bring residents together.

A dining mix that draws visitors in and keeps them longer.

Connecting living, working and leisure through strategic F&B.

Unlocking the potential of individual F&B spaces.
Our expertise
We combine commercial strategy, restaurant operating experience and industry connections to plan the F&B, find operators who can make it work and bring the spaces to life.
Define the F&B offering for your development, aligned with its audience, location and commercial objectives.
Assess demand, demographics, competition and spending potential to identify commercially viable opportunities.
Plan the combination of restaurants, cafés and dining formats for a balanced, attractive destination.
Help plan F&B unit sizes, layouts, utilities and operational infrastructure before construction, and assess existing spaces for suitable concepts.
Connect hospitality brands and operators with the spaces that suit them.
Coordinate the journey from concept selection to opening, helping operators through the practical challenges of opening.
Our approach
We get involved at whatever stage you need us, from early development planning to finding operators and supporting their opening. Ideally, we’re involved before the units’ services are fixed: extraction, gas, drainage and loading decide which operators can take a unit.
We assess your development, target audience, commercial objectives and available F&B spaces to identify the opportunities and constraints.
We shape the F&B strategy, unit planning and infrastructure requirements, then define the right mix of concepts for the development.
We help identify suitable hospitality brands and operators, matching each concept to a space it can succeed in.
We support implementation, coordinate with relevant stakeholders and help selected operators move towards opening.
Already further along? We can step in wherever you need us.
Discuss Your Project(opens the booking calendar)Why Zeora
A restaurant can look perfect on a development plan and still fail commercially. When it does, the landlord is left with an empty unit, a fit-out to strip out and a dark frontage beside the tenants who stayed. We bring real restaurant ownership and operating experience into F&B planning, helping developers make decisions that still work long after opening day.
Built on our founders’ experience
Between them, our founders have built, owned and operated restaurants. We understand what makes a concept commercially viable, from staffing and kitchen operations to customer demand and profitability.
We look beyond attractive concepts and leasing potential to consider operating economics, practical requirements and long-term sustainability.
We can stay involved beyond the initial recommendations, supporting operator selection, opening preparation and ongoing restaurant operations where needed.
Selected projects
F&B concepts in Zeora’s UAE portfolio, from brands we’ve developed to those we support and operate.

Dubai, UAE
A 10,000+ sq ft food hall, board game library and retail store for about 500 guests, built as an anchor tenant for malls and lifestyle developments.
Social Gaming & Food Hall Destination
See the project: Game Guru
Abu Dhabi, UAE
An all-day café and kitchen for Abu Dhabi, built as an everyday destination rather than an occasion restaurant, from breakfast to dinner.
Upscale Café & All-Day Dining
See the project: Sorrel
Dubai, UAE
Speciality coffee, movement culture and curated retail in Dubai, designed to start through partnerships and pop-ups before a flagship.
Curated Retail & Lifestyle Concept
See the project: OBJCTLet’s explore how concepts, operators and strategy can strengthen your development.
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