F&B strategy & development advisory

Better spaces. Better returns.

We help developers and landlords turn F&B spaces into stronger commercial assets through strategic planning, the right concepts and hands-on hospitality expertise.

Who we work with

The right F&B for every development.

From residential communities to mixed-use destinations, we help developers and landlords choose F&B that operators can make money in: tenants who stay, units that remain let and places people come back to.

  • Residential Communities

    Creating neighbourhood destinations that bring residents together.

  • Shopping Malls & Retail Centres

    A dining mix that draws visitors in and keeps them longer.

  • Mixed-Use Developments

    Connecting living, working and leisure through strategic F&B.

  • Standalone Commercial Properties

    Unlocking the potential of individual F&B spaces.

Our expertise

From space to successful F&B.

We combine commercial strategy, restaurant operating experience and industry connections to plan the F&B, find operators who can make it work and bring the spaces to life.

  1. F&B Strategy & Positioning

    Define the F&B offering for your development, aligned with its audience, location and commercial objectives.

  2. Market & Catchment Analysis

    Assess demand, demographics, competition and spending potential to identify commercially viable opportunities.

  3. Tenant Mix & Concept Planning

    Plan the combination of restaurants, cafés and dining formats for a balanced, attractive destination.

  4. Space & Operational Feasibility

    Help plan F&B unit sizes, layouts, utilities and operational infrastructure before construction, and assess existing spaces for suitable concepts.

  5. Brand & Operator Sourcing

    Connect hospitality brands and operators with the spaces that suit them.

  6. Development & Opening Support

    Coordinate the journey from concept selection to opening, helping operators through the practical challenges of opening.

Our approach

From planning to opening.

We get involved at whatever stage you need us, from early development planning to finding operators and supporting their opening. Ideally, we’re involved before the units’ services are fixed: extraction, gas, drainage and loading decide which operators can take a unit.

  1. Understand

    We assess your development, target audience, commercial objectives and available F&B spaces to identify the opportunities and constraints.

  2. Plan

    We shape the F&B strategy, unit planning and infrastructure requirements, then define the right mix of concepts for the development.

  3. Connect

    We help identify suitable hospitality brands and operators, matching each concept to a space it can succeed in.

  4. Deliver

    We support implementation, coordinate with relevant stakeholders and help selected operators move towards opening.

Already further along? We can step in wherever you need us.

Discuss Your Project(opens the booking calendar)

Why Zeora

We see beyond
the floor plan.

A restaurant can look perfect on a development plan and still fail commercially. When it does, the landlord is left with an empty unit, a fit-out to strip out and a dark frontage beside the tenants who stayed. We bring real restaurant ownership and operating experience into F&B planning, helping developers make decisions that still work long after opening day.

Built on our founders’ experience

13
Restaurants co‑owned by Gergely in Budapest
20
Venues Gergely has personally opened and invested in
20+
Years Mark has run hospitality operations in the UK and UAE
  1. Between them, our founders have built, owned and operated restaurants. We understand what makes a concept commercially viable, from staffing and kitchen operations to customer demand and profitability.

  2. We look beyond attractive concepts and leasing potential to consider operating economics, practical requirements and long-term sustainability.

  3. We can stay involved beyond the initial recommendations, supporting operator selection, opening preparation and ongoing restaurant operations where needed.

Selected projects

Concepts built for the spaces you’re filling.

F&B concepts in Zeora’s UAE portfolio, from brands we’ve developed to those we support and operate.

Sorrel Café & Kitchen with its green fascia, rattan pendants, marble tables and a bakery counterEveryday destination

Sorrel

In Development

Abu Dhabi, UAE

An all-day café and kitchen for Abu Dhabi, built as an everyday destination rather than an occasion restaurant, from breakfast to dinner.

Upscale Café & All-Day Dining

See the project: Sorrel
OBJCT store with trainers on a stone plinth and clothing on wooden shelvesPop-up to flagship

OBJCT

In Development

Dubai, UAE

Speciality coffee, movement culture and curated retail in Dubai, designed to start through partnerships and pop-ups before a flagship.

Curated Retail & Lifestyle Concept

See the project: OBJCT
Sorrel Café & Kitchen with its green fascia, rattan pendants, marble tables and a bakery counter

Sorrel

Abu Dhabi, UAEUpscale Café & All-Day Dining

The brief
A new all-day dining brand, developed as a complete concept for Abu Dhabi.
Zeora’s role
  • Concept creation
  • Menu creation
  • Recruitment
  • Training
  • Operational setup
  • & more
Status
In DevelopmentExpected opening: Nov 2026
About the brand
Developed in Abu Dhabi in 2026, Sorrel Café & Kitchen is a contemporary all-day dining concept built around fresh ingredients, honest cooking, and food made from scratch. Designed as an everyday destination rather than an occasion-led restaurant, the concept moves naturally from breakfast and speciality coffee through lunch and dinner, supported by a curated bakery selection and distinctive signature beverages.
OBJCT store with trainers on a stone plinth and clothing on wooden shelves

OBJCT

Dubai, UAECurated Retail & Lifestyle Concept

The brief
A new coffee, movement and retail concept, starting with partnerships and pop-ups before a flagship.
Zeora’s role
  • Concept development
  • Brand positioning
  • Partnerships & pop-ups
  • Operational setup
  • Location sourcing
  • & more
Status
In DevelopmentExpected opening: Early 2027
About the brand
Founded in Dubai in 2026, OBJCT is a lifestyle concept built at the intersection of speciality coffee, movement culture, curated retail and community. Rather than operating as a traditional café, sports store or wellness space, OBJCT brings these worlds together under one understated, design-led identity, creating a destination intended to become part of its customers’ daily ritual.
Game Guru food hall with guests playing board games at long tables

Game Guru

Dubai, UAESocial Gaming & Food Hall Destination

The brief
A 10,000+ sq ft social gaming and food hall destination is being developed in Dubai.
Zeora’s role
  • Market entry
  • Concept localisation
  • Location sourcing
Status
In Development
About the brand
Game Guru is a 10,000+ sq ft immersive social destination combining a curated multi-kitchen food hall, one of the region’s largest public board game libraries (2,000+ titles), and an integrated retail store for collectibles and games. Designed for high dwell time and community engagement, it brings food, play, and retail together under one roof.

The right F&B changes everything.

Let’s explore how concepts, operators and strategy can strengthen your development.